Everyone knows that the longer visitors remain on your website or blog, the better will be your chance of getting their business. You’re excited to have thousands of visitors, but you check your bounce rate and it’s between eighty and ninety percent. Your visitors are clicking onto your website, and leaving without visiting a single page. What happened? You have a well-established domain name created years ago. Your on-line optimization is solid, and you have all high-quality backlinks. What’s going wrong? Why aren’t your visitors staying longer?
Internet marketing experts will, without fail, tell you that content is king. If you don’t have quality, easily accessible presentations on your website, your visitors will go elsewhere. It’s as simple as that. You’re frustrated and you want to know what you can do about it. Following are four ways in which you can solve the problem. Like all marketing, it takes time, but the rewards you will reap for your diligence, will far outweigh the work involved.
1. Video Presentation – In Today’s rapid paced society, everyone wants to get information as quickly and accurately at possible. Gone are the days when we had to go to a dictionary, or to the library to research a topic. Now, it’s a simple matter of clicking on Google, Yahoo, Bing, or any other search vehicle, typing in a term or terms, and you have your answer. It’s the same for visitors to your website. They want information now. They don’t want to read through a myriad of documents. They want information now! To fulfill this need, it’s simply a matter of presenting as much of your material as possible in a video format. A single video provides instant information that would take hundreds or thousands of words to present in a written format. Visitors are impressed. They click on another image and before long, they’ve marked your website as a favorite.
2. Replace External Links With Internal Links – External links provide an opportunity for visitors to leave your website. Obviously, this is not what you want. Most websites have ample room and opportunity to encourage visitors to remain on your website. It’s simply a matter of creating internal links to other pages on your website. Paramount to this effort succeeding is that the content be of high quality and that it pertains to what your visitor is looking for.
3. Add A live Chat Option –Regardless of how hard you try, you will have visitors who have questions. They can’t find an answer on your website and are about to look elsewhere. Then they spot your ‘Live Chat’ option. They access your live chat, talk to an expert, and are thoroughly pleased with the experience. The beauty of this is that you’ve made a friend. They are almost certain to return, and to give you their business.
4. Use Infographics In Your Content –What better way to convince your visitor to stay, than to provide graphics showing data, studies, comparisons of products, etc., than to have a ready-made graph giving them the required information?
Are you ready to meet the challenge? If you’re serious about capturing business from website visitors, you have no choice but to put forth the effort, or hire someone who will drastically reduce your bounce rate. Bottom line: your visitors will stay on your site, and you’ll reap a handsome profit. Isn’t that what you intended to do when you opened your business?
What are your thoughts? Do you have any additional advice? Please share your thoughts and advice below through comments.