Your time and effort towards creating YouTube videos really don’t count in the absence of promotion and marketing. After all, at the end of the day, everyone wants to get noticed for their good work, or wishes to get recognized for the hard work done. Most importantly, the goal of reaching the target audience for achieving higher traffic will never get fulfilled without your promotional and marketing efforts. So, without making any further delay, let’s now learn some important promotional techniques for the YouTube videos.
A Great Video Title
A video title has the power to decide the popularity of your well-crafted video. Therefore, it won’t be a bad idea at all to conduct a thorough keyword research in order to figure out the search phrases people prefers the most. After that it’s your responsibility to insert these search phrases carefully within the video titles. Remember to make them brief and attention grabbing at the same time.
Right Video Tags
The usage of wrong video tags can jeopardize the organic promotional success of your YouTube videos. In this context, it’s important to understand that YouTube tagging is quite different from blog post tagging. You will do well if you use your primary keywords for video tags. Also, make your tags as unique as possible. On the other hand, you can also take advantage of auto-suggest feature in YouTube to come out with a combination of interesting keyword variations.
Go for Custom Thumbnail
A well-crafted video thumbnail will help you to stand out amidst the clutter. Moreover, you will get a clear advantage when it comes down to suggested and related video category. You have the option to upload it in .PNG, .BMP, .GIF, or .JPG format. Also, remember to keep it below 2MB.
Use Social Media Wisely
It’s extremely important to make a community that is outside of your YouTube circle. An account in Pinterest, Instagram, Google Plus, Twitter, and Facebook is almost mandatory if you are really serious about promoting your YouTube videos in order to gain a higher traffic. However, remember to share the videos on a consistent basis at regular intervals. If you manage to share a video for at least 6-8 times say within six months or so after publishing, then you will certainly increase your chances of doing well. Also, usage of hashtags at the time of sharing will make it easy for people to discover them.
Run a Blog
Finally, the idea of running a blog completely for the YouTube videos is certainly not a bad one. Nowadays, it’s quite simple to embed the videos onto the blog. So, there’s no reason why you should not be exploiting it. The best thing would be to use a WordPress blog. And then make use of a WordPress video-specific theme. Also, escape the maintenance worries by using a Managed WordPress. You can even go for other platforms such as BlogSpot, Tumblr, and Medium.
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