How To Design Your Home Page To Increase Conversions

You are possibly missing out sales if your homepage is not converting your visitors into customers. The home page is the most important page of your website that receives 50% of the traffic compared to the other pages. Considering the rate of traffic, your homepage design should convince your visitors to buy your product or service.

Do you have an interesting homepage that drives visitors to your site?

Does your homepage have all essential information about your business?

If not, it’s time to redesign your homepage to grab the attention of users.

Businesses that follow structural approach towards the homepage of their website are likely to receive double the number of expected conversions.

Successful websites are the ones that make visitors spend enough time on their homepage. It can be through graphical models, videos, images or promising content. The homepage of any web portal holds a vital role in converting visitors into potential customers. It has maximum chance to rank high in the search engines. Create a great homepage with promising goals and it will boost the number of conversions.

Goals of your homepage

The basics of website design

Logo and the navigation

Do not surprise your visitors with your navigation!

Navigations must be clear.

Almost every website has the logo on the top left corner and a click on the logo takes the visitor to the homepage of the content from every internal page. Do not mess up the navigation of your website. Users are familiar with horizontal and vertical menus so do not try anything new here.

Attractive design

Attractive designs the ones, which are not complicated.

A simple design can be attractive and innovative.

What does your homepage reveal to its visitors?

Do you have a bunch of links that redirects to your latest blog post?

Does it have flashy advertisements?

If you do have such things, get them removed.

Present your homepage in an attractive manner, as it is the first impression that visitors have on your business. It has to be informative, attractive and innovative in the best way.

Know your visitors

View your business from the visitor’s point

Know what is important and what’s not.

Follow a concept.

If you want to get a clear picture of your visitor’s expectations, you can meet some of them and take their valuable feedback. Email and talk to them over the phone to understand the good and bad of your website design. Most importantly, have a look at the analytics of your previous visitors. This will give you a clear picture of what went wrong.

Informative headline and interactive content

This is the most important part of the homepage. It has to answer all the questions of the visitor. The internet users do not have patience and if they do not get answers from the home page within few seconds, they will leave and never bother to come back again. You must craft your home page content in an interesting and innovative way so that the visitors take some effort in understanding your business with a simple glance.

Introduction of the business
Services and products of the business
Benefits to the visitors
Reasons to buy

Interesting and informative headlines are mandatory for the visitors to stop at your website.

Ensure you give the best information to your visitors. Build the trust with the information you update and watch the conversions happening.

The headline “Get maximum conversions with the best homepage design” attract a number of readers than the headline “Homepage designing guide”.

If the headlines are not attractive, the visitors might just move away from your website.

Concentrate on the call to action theory

How do you want to initiate a sale?

Do you have an online shop to sell your products?

Do you want to talk to the customer to provide them a service?

Do you have an online form to connect with your customers?

What would you like your customer to do when they are happy with your homepage?

Most of the businesses go wrong at this point. You need to plan and prepare for action. If you wish to redirect your customers to the shopping page, ensure your website is constructed in such way. If you wish to connect them via chat or talk to them, make provisions for the same. Guide them through logical steps.

Be straightforward with your business website.

Do not beat around the bush.

Do not redirect your customer to visit multiple pages to get your contact information.

When visitors start spending enough time on your website, they are ready for a business deal. The homepage of your website should allow such potential customers to connect with you immediately. You can also enable chat that initiates a conversation with visitors who spend more than few seconds on the website. The conversion rates of such websites are higher than the normal ones. Quick Signup, trial, registration are added advantages.

Think of a video explainer for your homepage

Video explainers are the latest trend in website designing and digital marketing. People love to watch video rather than reading lengthy texts. Just like webinars, live contents and live chats, videos have gained popularity in digital promotion. It is an interesting concept that can attract majority of visitors. Uploading interesting video explainer on the homepage can improve the conversion rates.

This has also helped in the promotion of the business to the customers as well as to other businesses bringing profitable returns or offers. According to a survey, the homepages that come with a video have 78 percent conversions. The conversions of the homepage with content and blogs are limited up to 50 percent.

Measuring the actions of your visitors on the homepage

There are numerous ways to know if the visitor liked your homepage design.

View other pages
Call to action
Fill a form
Read the content
Watched a video

Once the customer lands on the homepage, the web analytics would start calculating the number of seconds the visitor spends on your page. If it’s less than 10 seconds, your visitor might just move away but if it’s more than few seconds, they must be reading the contents. You can also check the number of clicks to other pages on your website. If the visitor is interested in the product or service, they might click on the ‘call to action’ or watch the video of fill out a quick form.

Conclusion

Your homepage should be lively and attractive. You need to try various designs and themes to get the most of it. The goal of the website is to maximize the conversions and you must try different strategies to grab the deal. Focus on little things that will make your visitors stay on your website and build the trust. Website designed with utmost care will definitely attract new customers.