Web designing, development, and digital marketing strategies keep changing every year. You must watch out for new trends and techniques every year to keep the pace with your competitors. As we are heading towards the end of 2017, SEO strategist and analysts have already started looking out for the latest aspects of SEO trends for 2018.
In order to be on the top of this competitive environment, we need to keep implementing the new tools and techniques that are introduced periodically.
Here’s the list of interesting SEO changes to expect in 2018
Changes in the search landscape
We are talking about the speed here! Mobile phones and processors are categorized by their speed level and moving towards the digital era, we are talking about search results that are fast and have gained much speed than before. Currently, iPhone X is considered as the fastest phone when compared to the computers. Mobile phones have replaced computers at most of the places so the speed of the search result is going to be faster than before. Search results have to be customized based on the device.
Voice Search is going to be on priority
Hand-free is the concept which is in place for a few years now. In a survey result, 6 out of 10 individuals have confirmed that they use voice to search for finding new places, information, and facts. There are only 4 out of 10 people who are yet to use voice search but this rate would improve in 2018. With the voice search in place, SEO analysts have to optimize the websites for voice search results.
Google Changes are Obvious
Google search engine algorithms are every changing. The strategies of the SEO have to change entirely based on every new update giving by Google search engine algorithms. Google would definitely focus on voice searches and it would enhance the search engine experience to provide more accurate results to the users.
Mobile First Indexing
Google is not only updating itself with new technologies, but it is also improving its outlook. Yes, Google is working on its appearance on your site, whether it is a desktop or a mobile phone. When it comes to ranking, Google wouldn’t be counting on every content that would be carried from the desktop view to mobile view. This means the website would work without any kind of hindrance and with due speed on the mobile phones.
AMP (Accelerated Mobile Pages)
The year 2018 would also give required importance on AMP as Google is also now focusing on it. As Google is paying much attention to AMP, there are several sites who have started converting all the pages in AMP, as Google would now be working on it too for ranking. AMP is a long-term benefit that would benefit the website holders soon.
Content remains the king
No matter whatever changes are introduced in the year 2018, content would still remain in focus and would be one of the important tools for improving the SEO. However, the content would also be given an advanced touch, it would still help your website or blog in gaining ranks in the search engine. Content with pictures, graphical representations, images, and videos will have an edge over the rest. Along with the content, the appropriate use of keywords would also have a demanding change on the SEO services bringing good luck to your website.
If you are trying to optimize your website for the search engine, it is worthy to follow the recent trends and keep implementing every new technique on your website to gain the maximum attention needed.
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