Planning a startup and want to make it a huge success online? Well, then you must give importance to search engine optimization of your business. By planning the optimization of your site right from the beginning, it will be easier for you to achieve the target faster. Planning the search engine optimization for your site might be a bit tricky. Yet, by following some simple tips listed below, you can simplify the task and get it done faster.
Know Your Business Goal
Many of you consider SEO only for increasing your page traffic. However, it is not actually so and SEO can be used for making your business popular by limiting the traffic only to targeted audiences. Filtering traffic is more helpful and for that, you just need to decide your business goal while planning optimization. Some of the common business goals are listed below:
- Customer loyalty
- Brand recognition
- The steady growth of leads
- More business longevity
You should always decide your business goal before proceeding to the next step.
Topic Generation Engine For Your Brand
Every SEO strategy needs content generation for your site as it mostly depends on links to build your popularity. Therefore, you will have to create content for lead magnets, web apps or tools, videos, podcasts, images, guest blogs or regular blog posts. To keep a constant flow of content, you must at first decide your source to generate content and boost your page traffic. Just generating content is not enough. You must also include snippets of upcoming content to retain the attention of visitors and ensure a constant flow of traffic. Also, it is important to channelize your audiences in the right direction and for that, you can always keep a watch on your competitor’s site initially and get some idea.
Keeping an eye on other websites will not only help you in planning your site layout but also it will help you in finding new topics for content generation. In case, you are looking to find some ways for identifying new topics, you can follow some simple tips listed below:
Check any real-time analytics account- Select any website and check is real-time sales as well as conversion rate to get some idea about the campaigns, which have driven the maximum number of traffic.
Keywords Tool – Almost all webmasters use keyword tools to get some idea of the content suited for their page. You can also apply the same procedure. Provide your selected keyword to the keyword tool and find the suggestions it provides. The related keywords are provided based on the search results of popular search engines like YouTube, Google, Bing or Amazon and following the same can help you in generating better content.
Google keyword planner – You might know it as a part of the Google Ads. However, it can also be used for finding rough estimates to determine the popularity of any search term.
SEMRUSH – In case, you do not have a budget constraint, you can also consider using tools like SEMRUSH for evaluating the difficulty of any given keyword and how the competitors are dealing with the keyword.
Whatever be the tools that you use, it is necessary for you to dedicate a significant amount of time for the work. To remain in touch with the current trends, you should spend some time browsing different social media platforms and forums.
Get Links From Strong Source
Just making a strong SEO plan is not enough. If you want to turn your plans into some successful deal, you need to get links from different authoritative sources like journalists, reputed organizations or companies and top bloggers. Links of small influences may help you in pumping some amount of traffic but it will not make a great impact in the long run as they have a limited amount of audience base. Yet, do not ignore them as the limited number of audiences is often loyal.
Whatever be the type of link, your link building procedure should never be based only on the search engine results. Focus more on your brand exposure and frame your strategies accordingly. When building links for your website, it will also be ideal for you to go for the ones that will offer you long term gains and would not just be restricted in boosting your traffic for a short period of time. To generate content for link building, you should give due importance to the major influencers of the field. When framing content for link building, you can follow the steps mentioned below:
- Targeting only selected influencers
- Provide reference or mention of influencer
- Cross promotion of selected influencer
- Cooperation with influencer
- Addressing any topic, problem or query of influencer
You should not only value your influencer while framing content but also you should prioritize influencers when making any publicity campaigns as well. To ease your job, you can take assistance from HARO or the Help A Reporter Out tool.
Technically sound SEO game plan
In most of the cases, it has been found SEO plans have failed even after having quality content and excellent links. It is only because website owners forget to get involved with the technical parts of the work. If you do not want to be among them, be involved with the technicalities right from the beginning. However, if you are not enough technically sound, you can always consider taking the help of an expert of the field and get the technicalities right. A technically incapable site will be left out by major search engines and will never come into the limelight. Some of the common technical issues to be taken care while optimization of a page are:
- Poor analytics
- Missing or wrongly implemented XML sitemap, robots.txt or htaccess.
- Infinite space links
- A lesser amount of original content
- Duplicate title tags
Just fixing the technicalities of the site once during site installation is not enough. You should check it at regular interval of time.
Include SEO planning right from the beginning of your business and let it grow side by side with your venture.
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