The world of digital marketing is one which keeps on changing from time to time, and is never constant. In this case, strategies need to be constantly kept under check for a better SEO practice. Any wrong move, or anything that misses an update is not easily forgiven and shall have a negative effect in the number of views received by the website, in a global space where choices are pretty much available in abundance. Here are some of the strategies which can be used in 2019 for a better Google ranking:
1. Selection Of Relevant Keywords
Selection of just the correct keywords which the target market is using is one of the strategies which can be used in 2019. The Google Tool is one of the ways which works according to the SEO standards and can be used as a barometer for an up-rise in SEO standards. Keywords selected, in not aligned to the theme of the blog post is of no use and shall not generate as many views as it is expected to.
The selections ought to be such that the quality of content is maintained, along-with everything else obviously.
2. Video Content Optimization
In an era where a majority of internet surfers are mobile users, it has become increasingly important for video content optimization. Going by facts and figures, there has also been a rise in the advertisers trying to use videos as a tool to further their own business interests. So, obviously the videos used must be of the highest possible quality, else it shall probably not lead to as good outcomes as needed and shall also not rank in the Google searches.
In fact, according to the statistical figures, video marketing alone has become a big hit in previous years and shall also continue as a digital marketing trend.
3. Voice Search
Apart from the obvious video content optimization, optimization of a website also involves different approaches as in voice search which has come into action these days. Voice search in an era of internet enhances productivity and acts pretty quick that the other methods. Be it the AI assistants or even software, voice search is a favourite with almost all of them. There possibly, cannot be something as good as somebody having to speak inside a mike and Google showing up the results in the split of a second without having to go through the whole process of searching with keywords over and again, unless the desired results is not fetched.
4. Connect with Customers
Socialism is important, any given day. Be it Facebook, Instagram or Twitter, a personal connect with the customers shall always go a long way. And also, make them turn loyal towards the business. Also, promotion is extremely crucial. It is rightly said that one must send 20% of the time in creating and the rest of the time in promoting. Now, obviously Google is always watching out for the quality in content which cannot be possibly be compromised with. But then, spreading the word always shall go a long way.
5. Optimisation of CTR For RankBrain
Rankbrain, is Google’s search engine algorithm. CTR, referring to click through vote is always monitored by the algorithm and if Google finds that a keyword is not suitable, then it drops the rankings like a stone. So, a sense of continuous optimization is forever authentic and evergreen and ensures a continuous growth. If things are not updated according the the latest trends and not kept up in pace with the changing times, then the rankings shall never be as per desired.
To top all of it, an internal linking empowers the readers to jump from page to page. The internal links also need to be shrinkable and is the same for 3-4 blog posts.
These are only some of the SEO strategies which have been mentioned above. As an example, to quote, brand management can be taken care of. Research can be done extensively on the kind of businesses involved, so that the strategies are adopted accordingly. The marketing support received in all this time shall only act as a cherry on the cake. To each man, his own. The world of search engine optimization is really huge. And, the strategies are implemented as new ones come along everyday with the new wave of ideas brought along.
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